Crowfall is an MMO in development here in Austin TX by the good people at Art Craft Entertainment. The core of the design philosophy is 'eternal champions, dying worlds'.
Consider a persistent, competitive, unending game: this well describes the meta PvP in games like Eve Online. The danger with this is that one group of players will gain an early edge over other players. In doing so, they now have access to more resources than the other groups. This is a 'winner take all' situation.
The way Crowfall is attempting to avoid this scenario is to have multiple, short-lived, proceduraly generated game worlds operating simultaneously. Player characters persist across multiple 'campaigns' and take spoils back with them to their 'Eternal Kingdoms.' Different campaign rule sets vary the amount of loot you can take back into another campaign with you. Newbies may want to jump into a 'Terminator' rule set campaign where nobody imports anything except the clothes on their backs.
